Designing
packaging as WONDRAFUL
as the products
Designing
packaging as WONDRAFUL
as the products
Wondra approached us with only products in hand and no defined brand. We developed a complete identity system from logo refinement and colour palette to packaging design and category structure. Each product range was designed with distinct yet cohesive packaging, using clear product information and a unified visual language. We also created supporting brand assets across digital, print, and retail — building Wondra into a consistent, shelf-ready, and modern household brand.
Our Contribution
The Overlooked Opportunity
Cleaning products are part of our everyday routine yet they remain one of the most neglected categories when it comes to thoughtful design and user experience. From cluttered packaging to inconsistent branding, most products in this space focus purely on function, leaving little room for emotional or visual connection. Despite their daily use, cleaning tools often feel outdated, uninspired, and disjointed
No Clear Packaging
Visual Clutter
Overuse of colours
Lack of categorization
No Product Information
Lack of Communication
The Competitive Landscape
Our research revealed that only a few brands like Gala and Scotch-Brite maintain a consistent packaging system across their product range, while most others appear fragmented and disjointed. However, when products are well-branded, neatly categorised, and consistently packaged, they create a strong visual identity on shelves making the brand more recognisable, easier to navigate for customers, and more likely to be recalled.
How might we bring design, clarity, and emotional value to a category that’s often overlooked?
The solution should have the identity and the packaging for it to have enough distinction within products, the ranges and have enough shelf throw as the brand grew to having an impressive presence in retail outlets.
Wondra had the products – but no
brand identity, no
visual system.
We built the BRAND from the ground up
How might we bring design, clarity, and emotional value to a category that’s often overlooked?
The solution should have the identity and the packaging for it to have enough distinction within products, the ranges and have enough shelf throw as the brand grew to having an impressive presence in retail outlets.
Wondra had the products – but no
brand identity, no
visual system.
We built the BRAND from the ground up
About WONDRA
Wondra is a homegrown brand that’s redefining the way we experience everyday cleaning.
Built on the belief that cleaning should be effortless, effective, and even enjoyable, Wondra brings together thoughtful design, lasting durability, and everyday ease. Created to turn routine cleaning into a smooth and satisfying ritual, Wondra introduces a cohesive design language and a clear brand ethos: “Effortless Clean.”
It’s not just about tools that work—it’s about tools that feel good in your hands, look great in your space, and make everyday tasks feel just a little more joyful. With Wondra, home care becomes smarter, simpler, and beautifully designed.
Elevating the Identity
With minimal changes, the logo was refined to feel more complete enclosed within a flexible container that frames it across all product types. This subtle enhancement gave it structure, consistency, and adaptability, making it instantly recognizable across diverse packaging formats
Colour with Purpose
Wondra’s brand colours — yellow, light blue, and dark teal — were chosen to reflect the essence of modern, thoughtful cleaning. Yellow brings freshness and energy, light blue evokes clarity and hygiene, while dark teal adds depth and a premium feel. Together, they create a clean, confident, and approachable visual language that stands out across packaging and communication
Icon System
The Spark of Cleanliness,
the Burst of Innovation
The Spark of Cleanliness,
the Burst of Innovation
A Unified
Packaging System
Key product details were thoughtfully highlighted, with distinct packaging patterns tailored to each product type. Every pack followed a cohesive brand language, adapted across categories to ensure clarity, consistency, and strong shelf presence
Die-Cut Sleeve Pouch
A transparent pouch with a uniquely cut cardboard sleeve that not only protects and displays the product but also reinforces the brand language with a structured, premium presentation
Transparent plastic sleeve
A transparent plastic sleeve with a printed insert that highlights key features and brand elements. It ensures product visibility, protects during transit, and delivers strong shelf presence with clear, branded communication.
Form-fit sleeves
Custom die-cut sleeves that wrap around the brush heads, allowing clear product visibility while providing ample space for branding, product information, and icons. The sleek structure follows the form of the product, making it visually distinct, easy to handle, and shelf-ready without excess material.
Key product highlights that drive purchase decisions and enhance perceived value
Die-Cut Sleeve Pouch
A transparent pouch with a uniquely cut cardboard sleeve that not only protects and displays the product but also reinforces the brand language with a structured, premium presentation
Hangable Pouch with Window
A hangable pouch with a product window that highlights the item while clearly communicating features, certifications, and brand benefits — combining visibility with shelf appeal and clarity
Vertical Poly Tube Pack
A durable vertical sleeve with branded print that protects the broom while ensuring high shelf visibility and easy recall in crowded retail spaces.
Printed Cardboard Box
Single-colour kraft box packaging uses a clean, minimal design with line illustrations to convey product clarity while maintaining a modern, premium aesthetic. The deep blue ink creates strong contrast on the natural cardboard, making key information pop without overwhelming the user
Telling a Product Story that Informs and Connects
The product brochure clearly categorizes Wondra’s wide range of products, highlighting each item’s unique features, key benefits, and specific applications for easy understanding. Designed in a clean, minimal layout that reflects the brand language, it ensures quick navigation while maintaining a premium and professional look throughout.
Categories that Clarify
Rather than designing one-off products, Wondra took a systems approach. Every category from floor cleaning to surface sprays was reimagined, categorized, and unified under one simple, intuitive design language
From Shelf to Feed
For social media, vibrant and interactive posts were created using attention-grabbing colours like yellow to reflect the brand’s energy. Each product was showcased individually with clear messaging, making the content engaging, easy to understand, and visually consistent with the overall brand identity
Product Visualisation Renders
