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Product Design & Development Questionnaire
Help us with the below answers in order to understand your business better!
Scope of the product :
In a short paragraph, please describe the overall goal of this product from a high level. How will it differentiate, innovate, or disrupt the market? What are the target users currently doing and how will this product change their experience? What problem does this product aim to solve?
Stakeholders :
Please list all stakeholders that will be involved in this project. This should include people who will have decision-making power in regard to the features, aesthetic design, and execution of the product, typically CEO, CTO, CMO, engineers, investors, etc.
Market Assessment :
Please describe the market as you currently understand it. Who are the key players, what are the features and attributes of the nearest competitive products currently available? What is the expected market size? What quantity of units do you hope to sell in the first year on the market or what percentage of the market do you hope to capture with this new offering?
General Description :
Please describe the product in general terms. What is the product’s estimated size, context, and/or application? How will the device function or how will customers use it? What are the product’s capabilities?
Overview of the Product Functions :
Please list the key product functions. Examples: records audio and video, pairs with phone via bluetooth, LED indicates functional state, rechargeable battery via USB-C,etc.
Components Included :
What internal components will be needed to achieve the intended functionality of the product? If you have specific information about sizes or volumes, this would also be very helpful information here. Examples: PCB, camera, 1200 mAh battery (dimensions: XYZ), power button, volume control buttons, mic array, speaker, etc.
User Characteristics :
Please profile your ideal target user demographics in as much detail as possible. Who are they, what are their interests, what products do they currently use, what is their lifestyle?
User Requirements :
In regard to this product specifically, what does the user need in order for this product to be successful in the market? Examples: comfortable to wear, simple operation, mechanical means of muting the microphone, etc.
General Constraints/Considerations :
Please list general constraints or requirements for the product, if any. Examples: must use off the shelf internal components, drop test passage requirements, IP waterproofing needs, etc.
Industrial Design Considerations :
Please list special notes as they pertain to the aesthetic or user experience of the product, if any.
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